PlayWins Privacy Policy

At Play Wins, we are committed to protecting your personal data and respecting your privacy while you enjoy our casino, live casino, sports and virtuals services. This Privacy Policy explains what information we collect, how we use it, who we may share it with, and what rights you have as a player registered with us. By creating a PlayWins account or using any part of our website, you agree to the practices described below.

Who We Are

Our PlayWins platform is operated by Anakatech Interactive Limited, registered in Malta under company number C 61918, with its registered address at Soho Office Space, The Strand Fawwara Building, l-Imsida, GZIRA GZR1401, Malta. The gambling software and related facilities used on our website are provided by Anakatech Limited, registered in the British Virgin Islands under company number 1736422. We operate under the authority of the UK Gambling Commission (account no. 48789, licence number 000-048789-R-327402-013), and our software provider holds UKGC account no. 48788. Effective 01 April 2026, operation of playwins.com was transferred to Anakatech Interactive Limited; queries relating to activity before this date remain with the previous operator at asg_supportcenter@aristocrat.com.

Information We Collect

When you use Play Wins casino services, we collect several categories of personal data to open, verify and maintain your account, and to comply with our licensing obligations.

• We collect registration details such as your name, date of birth, address, email address and phone number.
• We collect financial information, including payment method details, transaction history and deposit or withdrawal records.
• We collect identity verification documents such as passports, driving licences, utility bills, bank statements, selfie photographs and liveness-check data.
• We collect information about your occupation, annual gross income and source of funds and wealth as part of our enhanced due diligence.
• We collect technical data such as your IP address, device identifiers, browser type and geolocation, including data used to detect emulators, virtual environments or disguised device identity.
• We collect gameplay and betting activity, including your use of bonuses, wagering patterns and account activity across our sportsbook, casino and live casino verticals.

How We Use Your Data

We at PlayWins use the information we collect to provide our services, prevent fraud, meet our anti-money-laundering obligations, and comply with the licence conditions and codes of practice set by the UK Gambling Commission. Specifically, we use your data to:

• Verify your identity, age and residency before allowing deposits, withdrawals or a PlayWins login;
• Assess responsible gambling risk indicators and apply deposit limits or other protective measures;
• Process a PlayWins casino bonus, welcome offer or promotional entitlement, including the Casino Welcome Offer and ongoing promotions such as Big Bass Boost;
• Communicate with you regarding account activity, security alerts and changes to our policies;
• Meet our obligations under GAMSTOP self-exclusion checks and cross-brand exclusion screening across our sister brands.

Verification and Know Your Customer Checks

The Play Wins login process, along with our account verification procedures, requires electronic identity and age verification at registration. We may request additional documentation at any time, including proof of address, bank statements, occupation details and source of funds and wealth, particularly where a withdrawal request exceeds £1,000 in total or where our systems flag unusual activity. First-time withdrawals always require verification, and we may delay or pause a withdrawal until all necessary checks are completed. We also require Politically Exposed Person declarations within one business day of registration, and reports relating to PEP status or unauthorised account access should be sent to support@playwins.com.

Cookies and Similar Technologies

Our PlayWins website and PlayWins app use cookies and similar tracking technologies to remember your preferences, keep you securely logged in, and understand how our services are used. Cookies also help us detect fraudulent behaviour, including the use of prohibited VPNs, proxies or masking techniques, which are not permitted under our User Agreement. You can manage cookie preferences through your browser settings, though disabling certain cookies may affect your ability to use some features of our site.

Sharing Your Information

We do not sell your personal data. However, we may share information with:

• Regulatory authorities, including the UK Gambling Commission, where required by law;
• Payment processors and banking partners involved in processing deposits and withdrawals;
• Identity verification and fraud-prevention providers;
• GAMSTOP and other self-exclusion databases, including checks across our sister brands Winomania, LuckyMate, Betnero, 7bet, Betcrown and BetFusion;
• Professional advisors, auditors and law enforcement agencies where legally obligated.

Data Retention

We retain your personal data for as long as your account remains active and for a further period afterward, as required by UK gambling regulations, anti-money-laundering rules and our own legitimate business interests, including handling disputes relating to a PlayWins casino bonus or a PlayWins no deposit bonus claim. Once retention periods expire, we securely delete or anonymise your data.

Your Rights

You have rights over the personal data we hold about you, including the right to:

• Request access to the personal data we hold on you;
• Request correction of inaccurate or incomplete information;
• Request deletion of your data, subject to our legal and regulatory retention obligations;
• Object to or restrict certain types of processing;
• Withdraw consent where processing is based on consent, without affecting the lawfulness of prior processing.

To exercise these rights, please contact us using the details below. Welcome to Play Wins — we aim to respond to all privacy-related requests promptly and in accordance with applicable data protection law.

Data Security

We maintain administrative, technical and physical safeguards designed to protect your personal data against unauthorised access, alteration, disclosure or destruction. Player funds are held in accounts separate from our operational funds; however, under the Gambling Commission's segregation rules, these funds are classified as "Not Protected" and would not be safeguarded in the event of insolvency.

Children's Privacy

Our services are intended solely for individuals who are 18 years of age or older and located within the United Kingdom. We do not knowingly collect personal data from anyone under the age of 18, and we apply strict age-verification checks at registration to prevent underage access to our PlayWins account and PlayWins app.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or licensing conditions. Choose Play Wins with confidence — we will post any material updates on this page, and we encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact our PlayWins team via live chat, our contact form, or by email at support@playwins.com. Live chat is available from 08:00 to 23:00 Monday to Friday, and from 10:00 to 22:00 on Saturday and Sunday. Queries relating to accounts or activity prior to 01 April 2026 should be directed to asg_supportcenter@aristocrat.com. This policy is governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any related disputes.